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What We Believe about External Communications

• We believe your communications with the outside world should be moving away from the limitations of paper and time and toward exchanges that are instant, digital and seamless.
  
  
• We believe people may be confused about the importance of e-mail because it's often "thrown in" with other services. We believe using e-mail is right up there with oxygen when considering what the well-equipped knowledge worker needs to succeed.
  
  
• We believe every person in your organization having regular contact with the outside world should have desktop delivery of e-mail. They all have their own phone, right?
  
  
• We believe every e-mail user should have automatic notification of its arrival, e-mail that is simple to use and reliable, e-mail that automatically advertises your business and e-mail that is free of viruses, junk and adult content.
  
  
• We believe the outside world should have 24/7 access to information about your firm via a web site that engages and educates, and that your information be accessible in a variety of convenient forms, including e-mail autoresponders, auto faxback and printable or downloadable formats.
  
  
• We believe your customers should have 24/7 access to information that is relevant to them via your web site, and that their information be accessible in a variety of convenient forms.
  
  
• We believe your web site is not a brochure, but is a living, breathing entity that must be continually nurtured, molded and changed.
  
  
• We believe your communications with customers, prospects and other important people should be tracked so that building those relationships can be made as easy and automatic as possible.