Technology Tune-Up Newsletter

This newsletter provides small business with information and advice on how to make your technology produce profits. We focus on internal systems (networks and software), external systems (web and email) and marketing (traditional and e-marketing).

What About Your Network?
You lock your doors at night, right? Of course! You regularly backup your data on tape, right? Of course! But do you? Would you believe that over 50% of tape backups fail to restore? Which means they didn't backup. It's true. There are lots of reasons why, but the important thing to remember is to simply test restore monthly. This is the quickest way to identify a problem before it can hurt you. There may not be three more important words than test restore monthly.

Is Anybody Out There Listening?
A more and more important way to improve the ROI of your web site is through the use of AutoResponders. An AutoResponder is an automatic email message visitors to your site can request by simply entering their email address. It automatically sends the requested information. It's a good way to encourage interactivity on your site and to get information with your name and address on it onto someone else's computer. Plus, most AutoResponder services are inexpensive to add to your current email service.

On Oral Hygiene and Marketing. . .
If your dentist can remind you to do something as simple (and important) as brush your teeth, we can remind you to make sure your URL (web site address) is on everything you put in front of customers and prospects. Before you dismiss this reminder, remember we mean every thing. All your printed marketing materials and ads, of course. But how about your fax cover sheet, invoice, statement, packing slip, product packaging, printed announcements, instruction manuals, trade show booth and telephone message on hold? Brush every day and put your URL on every thing.

About SupportNet
SupportNet is a collaboration of specialists in technology, network support and marketing. We become your single point of contact for improving and growing your business. In a world where it seems everybody wants to sell you computers, advertising, web sites, networks, phone systems and software, but nobody wants to help you make things work, we are the ones who stick around and make things work and work together.